Welcome to the eVolve Marketing Communications Questionnaire.

The objective of completing this Questionnaire is to identify how you are currently communicating with your customers and what type of systems you have supporting those communications.

The questionaire will take between 2 and 5 minutes to complete depending upon your answers.

Do you have Existing Customers?

Yes
No

With No existing customers you are presumably in the planning stage and need to be considering your Products' Features and Benefits and your Target Markets.

 Please see our

"Communications Checklist"

and  "Marketing Theory"

 Thank You. If you would like us to contact you please supply your name, email and phone details below. Then GOTO the bottom of the Survey and Press "Submit Survey" Button


Do you have an accounts package with a Sales Ledger?

Yes
No


You have Existing Customers, but no Sales Ledger.

We recommend that when you are ready you purchase a copy of Sage Line 50

Link to "Sage Web site"

By taking this step you will be able to take advantage of our Zoltan Job Costing package which will enable you to monitor profitability on a Job by Job basis, and hence maximise your existing profitability, and know where to look for more profitable customers.

See Link to "Zoltan Guide"


Do you know how much Gross Profit you are making on each Sale?

Yes
No

This is a common problem with both small and larger businesses alike.

It is also a point to be seriously considered to avoid being a "Busy Fool"

See "Why Gross Profit Matters" Guide

See "Zoltan Job Costing" Guide

 


Have you defined your Target Markets?

Do you know which products or services you are selling into each target market?

Do you have a model that predicts the profitability of sales into these target markets by product?

If your answer to any of the above is NO please select No below

Yes
No

Do you have a Website?

Yes
No

Please select those areas where you feel there is room for improvement in your website.

Look and Feel
Easy to Update/ Change
Growing with your business
Generating Cash
Identifying Customer Needs
Part of E Comms Strategy
Collecting Data
Quantifying Feedback

Do you have a Marketing Database?

Yes
No

If you are interested in having access to the "eVolve Marketing Database" please click on this Link to see how we can help you define your market and manage your marketing campaigns

"Marketing Analysis Tool"

 


Do you know the cost per response of your marketing campaigns?

Yes
No

Are you tracking your enquiry to sales conversion ratios?

Yes
No

If you are uncertain how effective your sales leads are, how cost effective they are, how many are converting in to sales or the profitability of those sales, the following guides may help.

"Tracking Enquiries into Sales"

"The Sales process and where sales are lost"

"Focussing of High Margin Sales within the Sales Mix"

 


Do you have a model that predicts with resonable accuracy how much £AdSpend will convert into how many £s of Sales at a known GP?

Yes
No

Predicting how much £ spent on promoting your products will convert in £ Sales and at which margin is really the goal of Marketing activity.

It is not an exact science, but by having a model that defines your best guess, enables you to identify what works and where it does not at which stage it has gone wrong. This enables you to manage the process.

See Guides to

"The Sales Conversion Model"

Selected Case Studies and worked examples


You are obviously pretty good at this, would you be interested in promoting some of our products?

Link to Contact Us.


Are your Customers identified by their Loyalty Status?

Suspect, Prospect, Customer, Advocate

Yes
No

It can be very useful to to categorise your customers and Potential Cutomers in Loyalty criteria.

Please see the following Guides

"Loyalty why it matters"

"How to Quantify Loyalty"

"The Lifestages of a Marketing Database"

 


Are you currently running or are you interested in running Events?

Yes
No

Events are an excellent way of building you brand and meeting your customers. They do not have to be expensive and can generate income on their own.

See Event Case Studies

Kable

British Snow Boarding Association


Do you Publish magazines?

Yes
No

ABC Audits

On line Selection

Oxfam Publishing

Government Computing Case Studies and Links


If you do not currently have a website, we would be interested in helping you understand why you might want one, and what you can achieve.

With our CareAbout and Learn as you Grow products you can set up a basic website in an hour as a free trial.

To find out how GOTO "CareAbout UserGuide"